Sometimes O'Reilly is compared with Father Coughlin, a popular far-right radio commentator in the 1930s who fanned the flames against Roosevelt and warned about immigration and "foreigners," by which it was understood he meant primarily Jews. O'Reilly objects to such a comparison, and certainly there is no reason to consider him anti-Semitic.
[...]
What were those "same techniques?" The Indiana team quoted an earlier study:
The seven propaganda devices include: * Name calling -- giving something a bad label to make the audience reject it without examining the evidence;
* Glittering generalities -- the opposite of name calling;
* Card stacking -- the selective use of facts and half-truths;
* Bandwagon -- appeals to the desire, common to most of us, to follow the crowd;
* Plain folks -- an attempt to convince an audience that they, and their ideas, are "of the people";
* Transfer -- carries over the authority, sanction and prestige of something we respect or dispute to something the speaker would want us to accept; and
* Testimonials -- involving a respected (or disrespected) person endorsing or rejecting an idea or person.
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